About Custom Body Fitness
My name is Sandro Torres, the founder of Custom Body Fitness. My personal journey of body transformation began when I was 19 years old. At that age, I wanted to get the attention of women, and I believed transforming my body was the key.
I became determined to change. My passion and dedication quickly became noticeable to the people around me. Before long, people began asking me if I was a personal trainer, training for a fight or competition, or preparing to become a professional athlete.
At the time, I assumed that the level of discipline and passion I had for exercise was normal for anyone who wanted to get in shape. I didn't yet understand that everyone has a different relationship with exercise, food, motivation, and their own body.
After three years of discipline, I achieved the physical transformation I had set out to accomplish. But my journey was far from over.
In 2009, a couple of friends encouraged me to become a certified personal trainer. I took their advice, got certified by ACE and began training friends and people they referred to me. I enjoyed helping people exercise, but I soon realized that something was missing.
My approach to weight loss was too superficial. I believed that if I could give people the right exercises and tell them what to eat, they would get the results they wanted. But it wasn't that simple. Diet and exercise alone weren't enough to create the lasting transformations I wanted for my clients.
Then my own life took me through a difficult period. I experienced depression, and during that difficult period, I began to understand people's struggles on a deeper level and develop greater empathy for my clients. With time I began paying much closer attention to people's emotions, motivation, beliefs, and behavior. I became deeply interested in psychology and the human mind.
That changed the way I looked at transformation.
I began to understand that the body is only one part of the equation. People don't struggle with weight simply because they don't know how to exercise or what foods to eat. Their habits, beliefs, emotions, environment, motivation, and relationship with themselves all play a role.
That's when I started helping people transform not only their bodies, but also the way they think and behave.
I realized that lasting weight loss isn't just about exercise and nutrition. It's about the whole person.
That realization became the foundation of Custom Body Fitness in July 2010.
What started as my own pursuit of physical transformation became a mission to help other people create meaningful, sustainable changes in their bodies, their habits, and their lives.
Custom Body Fitness isn’t just a gym
Custom Body Fitness is more than a place to work out. We provide a complete body transformation program designed to help you lose weight, build strength, improve your fitness, and create lasting lifestyle changes.
Our approach combines small-group training, personalized coaching, nutrition guidance, accountability, and ongoing progress tracking so you always know what to do and why you're doing it. This is fundamentally different from simply having access to a gym.
Small-Group Training
Get the energy and support of a group while receiving the coaching and attention you need. Our trainer-led workouts are structured to help you exercise safely, effectively, and with real body transformation results.
Personalized Coaching
Your goals, fitness level, experience, and challenges are different from everyone else's. Our coaches help personalize your training and provide guidance throughout your journey.
Nutrition Guidance
Exercise is only one part of body transformation. We help you develop practical eating habits that support your goals without relying on extreme diets or short-term solutions.
Body Composition Assessments
Don't rely only on the scale. We use body composition assessments to help track changes in your body and give you a better understanding of your progress.
Goal Setting
We help you establish meaningful and measurable goals, so you know what you're working toward, can celebrate progress along the way and stay motivated.
Progress Tracking
Your program should evolve as you do. We monitor your progress and make adjustments when necessary so your training continues to challenge you and move you forward.
Accountability & Support
Knowing what to do is one thing. Consistently doing it is another. Our coaches and team provide the accountability, encouragement, and support that can help you stay committed.
Lifestyle Coaching
Real transformation goes beyond your workouts. We help you identify habits, behaviors, and lifestyle factors that may be helping or holding you back. We create a plan to change those barriers.
Exercise Progression & Periodization
Your body adapts to exercise over time. Our training approach progresses as you become stronger and fitter, helping you continue making progress, build strength, develop lean muscle, and improve your fitness rather than simply repeating the same workouts.
The CBF Difference
You don't need another gym membership. You need a system, a plan, coaching, and accountability.
Custom Body Fitness brings these pieces together in one complete program to help you create lasting changes in your body, fitness, and lifestyle.
ABOUT THE FOUNDER
SANDRO TORRES
Sandro Torres is an author, entrepreneur, and successful health coach dedicated to helping people transform not only their bodies, but also the way they think, live, and experience life.
As the founder of Custom Body Fitness (CBF), Sandro has spent years developing a coaching approach that goes beyond traditional personal training and conventional gym programs. Since founding Custom Body Fitness in 2010, he has helped individuals pursue sustainable weight loss, improved fitness, healthier habits, greater confidence, and meaningful lifestyle change.
His philosophy is rooted in a simple but powerful belief: lasting physical transformation begins with lasting mental and behavioral transformation. Rather than focusing only on exercise or the number on a scale, Sandro's coaching approach addresses the complete person—exercise, nutrition, habits, accountability, mindset, lifestyle, and the beliefs that can prevent people from reaching their potential.
Sandro is also the author of two books: Lose Weight Permanently and Finding Genuine Happiness. His writing reflects the same principles that guide his coaching: meaningful change requires more than temporary motivation. It requires understanding why we behave the way we do, identifying the patterns that hold us back, developing better habits, and creating a life that supports long-term success.
In Lose Weight Permanently, Sandro explores weight loss from a perspective that extends beyond diets and exercise. His approach emphasizes sustainable habits, personal responsibility, consistency, mindset, and creating a healthier lifestyle that people can maintain for the rest of their lives.
In Finding Genuine Happiness, he turns his attention toward a deeper question: what does it really mean to live a fulfilling and genuinely happy life? Drawing from his experiences working with people through personal transformation, Sandro explores the connection between our thoughts, behaviors, choices, relationships, and sense of purpose.
Through both his books and his work as a health coach, Sandro shares a consistent message: transformation is not simply about becoming a different person physically—it is about becoming a better version of yourself.
His work with Custom Body Fitness has allowed him to put these principles into practice through structured coaching, small-group training, personal training, body-composition assessments, nutrition and eating-habit guidance, progress evaluations, and accountability. His programs are designed to give people not only a workout, but a plan and a system for creating lasting change.
Sandro has built his career around helping people overcome the barriers that keep them from achieving their goals. He understands that people often know what they should do, but struggle with consistency, confidence, motivation, habits, and accountability. His role as a coach is to bridge that gap—to help people turn knowledge into action and action into lasting results.
Today, Sandro continues to develop his work as an author, health coach, and entrepreneur, expanding the message behind his books and the philosophy of Custom Body Fitness.
His mission is straightforward:
Help people lose the weight, change the habits, strengthen the mind, and create a healthier and more fulfilling life.
For Sandro Torres, health coaching is not simply about exercise. It is about transformation—and transformation is ultimately about helping people discover what they are capable of becoming.
Custom Body Fitness transforming minds and bodies
At Custom Body Fitness, we are proud to serve individuals across the Roaring Fork Valley who are ready to lose weight, tone their bodies and make lasting health transformations.
With locations in Glenwood Springs and Basalt, we provide accessible, results-driven fitness coaching for members joining us from Rifle and New Castle all the way to Carbondale and Aspen.